SMO: Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide
radically different social actions. For instance, Twitter is a social
site designed to let people share short messages or “updates” with
others. Facebook, in contrast is a full-blown social networking site
that allows for sharing updates, photos, joining events and a variety of
other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as
news stories, and “discovery” is a search activity. Social media can
also help build links that in turn support into SEO
efforts.
Many people also perform searches at social media sites to
find social media content. Social connections may also impact the
relevancy of some search results, either within a social media network
or at a ‘mainstream’ search engine.
Social Media Marketing At Marketing Land
Marketing Land is the sister site to Search Engine Land that covers
all facets of internet marketing, including these popular topics within social media marketing:
To keep up with social media marketing, subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters, with the latest articles from Marketing Land and Search Engine Land, as well as the day’s news sources all over the web.
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